Digital Marketing Blog

Search Engine Optimisation (SEO) is a term that refers to strategies you use on your business website to improve its rankings in the search engines.    Monitoring and improving on SEO can help small businesses reap many rewards, including:    Improving brand awareness   Attracting more customers   Staying ahead of the competition Longevity   Excellent returns on investment   Keep […]

Instagram has more than one billion users on its platform as of January 2021 and 1,950,000 of them are New Zealand users, and that number is only set to increase. Not only is Instagram one of the fastest-growing platforms in the world, but it’s also a powerful tool to advertise your organisation’s services or products while growing

To use social media for small business effectively, a small business owner should understand the limitations of the platforms and know how to use each to their strengths. For example, focusing on a sales-oriented approach on social platforms will not get you far. However, if you use social media to generate meaningful dialogue, provide support,

With many different social media platforms popping up constantly, it has become increasingly difficult to keep up with them all. Each platform attracts its own demographic audience and serves in different ways. Which is exactly why you need to be strategic about your time invested into certain platforms. For instance by following a social media

It’s not easy creating a digital marketing strategy for your business. If it was, everyone would be doing it. To create a successful digital marketing strategy means you have to learn a range of skills, including search engine optimisation, paid advertising, and content marketing, to name just a few. It’s easy to leave a few steps out

Digital marketing is a growing field with a lot of new and exciting roles in which to specialise. With so much variation, it can be tough to choose an area to focus on when pursuing a career in digital marketing.   You want to ensure you cover as many angles as possible, especially where your digital

If you have been looking for a new career, you may have heard that digital marketers are in hot demand right now. Or maybe you would like to learn online marketing skills to reach more customers and grow your business. Whatever your reason for considering a digital marketing course, you understand it’s an important skill

A lot of people ask me about time management, especially students just starting their study, one of my big strengths is time management and organisation. I have a few commitments; I am 2 years into a 4 year Masters Massey Uni, I work full time for NZIE as a programme leader for their diploma in

Almost everyone today is connected to the internet for various reasons. Approximately 4.66 billion people worldwide are using the Internet in 2021. This is close to 60% of the global total population. Because of this, the digital marketing career is a booming career path for students. What is digital marketing? Digital marketing is a marketing

There are more than a few social media for business trends making the rounds right now. Here are some of the most notable strategies producing good results despite the pandemic. There are more than a few social media for business trends making the rounds right now. Here are some of the most notable strategies producing