COURSES

Diploma in Social Media Marketing and Content Creation (Level 5)

Evolve your creativity from passion to a career!

Are you that creative “go-to” person, always making videos or designing content, but unsure how to take it to the next level?

Maybe you’re bored in your current job, craving a career that’s exciting, flexible, and lets you express your creativity? Do you dream of becoming an influencer or running your own business, but don’t know where to start?

With NZIE’s Diploma in Social Media Marketing and Content Creation, you’ll learn the skills to turn those ambitions into reality and make your mark on the world. Let us tell you how…

Diploma in Social Media Marketing and Content Creation (Level 5)

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Entry Criteria
Level
5
Delivery Method
100% Online
Duration
1 Year full time
2 Years part time
Start Date
13th January. 2025

Real-world Skills Over Theory:  Whether you’re producing content, leveraging AI tools, or crafting marketing strategies, this course emphasizes practical, hands-on experience over theory. It will equip you for future success by connecting you with existing businesses, enabling you to address and resolve their real-world challenges using multiple industry tools.

Creation-Focused Learning: The best way to learn is to do! In this course, you’ll get the opportunity to utilise the skills you learn immediately, by developing real content and digital assets, executing campaigns, and designing marketing strategies – EVERY week! This consistent practice will allow you to refine your abilities faster and gain a deeper understanding of industry-relevant techniques through practical application.

content marketing and social media course

Diverse Industry Tools & Techniques: There’s a huge amount of variation when it comes to marketing software – it can be hard to know where to start and which ones to invest time and money into. Luckily our expert tutors keep their fingers on the pulse of current trends and technology, and so will you!

You will learn various marketing tools from the industry – from well-known ones like Canva and Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, and similar), to newer AI integrations like ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, to social media management tools like Meta Business suite, TikTok & Google Ads Managers, Notion, and heaps more!

social media course tools

Flexible Leaning If essays aren’t your thing, no worries! This course is all about playing to your strengths while still reaching those learning outcomes. What makes our assessments unique is the freedom we give students to choose the way they want to submit their work. Whether you’re into writing, presenting, making awesome graphics, or creating a captivating video to get your point across, YOU get to pick the format that works best for you. It’s all about playing to your strengths while still hitting the learning goals!

enrolment cut off date

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Whether you strive to become a social media influencer, build a powerful personal brand, or stand out in a competitive corporate environment, our Diploma in Social Media Marketing and Content Creation will equip you with the essential skills to become an in-demand digital marketer and content creator.

Graduates of this course can look forward to pursuing a variety of exciting career paths that support flexible working, are lifestyle-driven and allow you to work anywhere, anytime!

Common Social Media and Content Marketing Roles: 

  • Social Media Coordinators
  • Content Marketing Coordinators
  • Content Creators
  • Digital Marketing Specialists
  • Junior content producer
  • Junior brand advisor
  • Junior account manager
  • Social media planner

social media diploma student review

(410) Authentic Content Creation with Tutor Shawn. 

This foundational course serves as an introduction to content creation, exploring current trends while emphasizing the importance of culture and accessibility in your work. Students will learn how to integrate cultural elements into their content and develop their creativity, with strategies for staying inspired. We’ll cover essential design principles, including colour theory, form, and proportion, examining how these aspects influence a brand’s messaging. Additionally, students will explore user-generated content, community management, and copywriting, along with a comprehensive overview of social media platforms. This course provides a solid foundation for students as they progress through the rest of the program.

(411) Digital Design for Social Media with Tutor Janelle. 

Shape your design skills and understanding of branding as well as maintaining consistency across platforms – focusing on trends, formats, and audience engagement. We cover essential elements like color theory, typography, and imagery, and teach students how to become proficient in Photoshop. You’ll become familiar with principles of design and explore the social, political, economic, and cultural implications of creative work, as well as develop an understanding on intellectual property and copyright – particularly around content created with AI.

creating content for social media(510) Video Production For Social Media with Tutor Shay.

This class covers the entire video production process, from scripting and filming to post-production, using the latest tools and techniques to create compelling video content. Students will learn about storytelling, visual aesthetics, and sound design, along with practical skills in storyboarding, lighting, editing (using Premiere Pro), adding music and sound effects, and incorporating graphics.

live video content course

(511) Live Content Creation with Tutor Shay.

Explore the world of live streaming and podcasting, as well as learn how to plan engaging broadcasts and connect with your audience in real-time. You’ll learn how to pitch ideas to clients and gain hands-on experience with the technical aspects of production, like lighting and camera setup. Learn how to manage both scripted and unscripted content, create effective presentations and set up a functional recording space.

(512) Social Media Future Technology with Tutor Alla.

Ever been told you’re not allowed to use AI for an assignment? You SHOULD be using it in this class! Our main focus here is to provide students with the skills to utilise AI for any aspect of their digital marketing journey. You’ll learn how to work with AI tools, (primarily ChatGPT and Claude), to streamline content creation, audience analysis, and campaign management. Key topics include machine learning, large language models, and the principles of effective prompt writing. We’ll also explore generative AI, assistive AI, and the importance of understanding AI bias, along with techniques for AI image generation and audience targeting. Additionally, you’ll gain insights into the differences between AI and automation, learn how to use API keys, and discover effective ways to leverage AI for job searches and interview preparation!

(513) Paid Social Media Advertising with Tutor Shawn. 

This class equips students with the essential skills to create successful marketing campaigns. Explore paid media strategies, including how to set up, manage, and optimize ads across platforms like Facebook, Instagram, and LinkedIn. Students will develop their own campaign from scratch, covering goal setting, budgeting, content creation, campaign reporting, and paid advertising strategies. The class also covers affiliate and influencer marketing, teaching students how to engage communities and build brand loyalty. 

(514) Presenting Social Media Data with Tutor Tyler.

Numbers might seem daunting to some, but there’s nothing to worry about! In this class, you’ll gain a solid understanding of how to track performance and interpret analytics to make data-driven decisions (it’s easier than it sounds)! We’ll investigate different types of key social media metrics, such as reach, impressions, and engagement, and explore data visualization techniques to present this information effectively and aesthetically, using tools like Canva, Excel, PowerPoint, and Illustrator. Students will learn to create various infographic styles and design elements while familiarising themselves with typical data collection methods. Additionally, we’ll examine future technologies for data analysis and discover trends to help inform and improve your strategy. The course will also cover foundational aspects of paid media, including campaign performance, return on investment, and optimisation strategies.

(610) Industry Project with Tutor Matt.

In this class, you’ll showcase your skills by compiling a final portfolio that highlights your best work. You’ll engage in an industry project that simulates real-world marketing tasks, collaborating with an existing business to identify areas for improvement in their strategy. You will build a comprehensive campaign from start to finish (guided by course blueprints and tutor checklists). You’ll work with your chosen business to define their target market, develop buyer personas, and enhance their content marketing. This hands-on experience will allow you to demonstrate your abilities and complete your portfolio – ready to make a strong impression as a top candidate in a competitive job market.

Entry Criteria
2025 Course Tuition Fees: $9014

Student loan available through Study Link. Check if you are eligible here.

Course Related Costs:

Adobe Creative Cloud Education Edition Approximately $25.00 per month or $300 per year which includes a 70% discount if you click on the link https://www.adobe.com/nz/creativecloud/buy/students.html

Canva Pro $180.00 per year https://www.canva.com/en_gb/

Microsoft Office 365 (Personal) $129.00 per year https://www.microsoft.com/en-NZ/microsoft-365/buy/compare-all-microsoft-365-products

Course Related Costs are subject to currency changes. Please check the fee at the time of enrolment.

Check your Fees Free eligibility.

If you are a first-time tertiary learner, you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. Check if you are eligible by visiting FeesFree.govt.nz.

Note: The Government has confirmed Fees Free for the first year of study will finish at the end of 2024 and will operate under transition rules until 31 December 2025.   A final-year Fees Free scheme will replace first-year Fees Free starting from 1 January 2025. Learn more by visiting FeesFree.govt.nz.

 

  • A fully practical and interactive learning experience
  • Tuition by experienced industry experts
  • Career assistance through our Student Services
  • Part-time study options for domestic students
  • Approved and Accredited by NZQA and TEC

Key information for students

The easy way to see qualification info

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Success Stories

Digital Marketing Graduation Hailey
NZIE graduate's career change from fashion to digital marketing
Kat Neilson NZIE Graduate
Nikki Student

NZIE is accredited and approved by:

New Zealand Qualification Authority (NZQA)

This is a government department that sets the standards for courses and quality. https://www.nzqa.govt.nz/. NZIE is a Category 1 Provider. You can find the last EER report here.

Tertiary Education Commission (TEC)

This government department funds institutes to accept local domestic students. This means that New Zealanders can study at NZIE and also access the Student Loan and Allowance scheme to support them through their studies. https://www.tec.govt.nz/

Entry Criteria

To gain entry into the Programme, an applicant must meet either the General Entry OR the Special Entry Requirements AND the English Language Requirements. 

All applicants are interviewed prior to enrolment. 

General Entry Requirements 

To be eligible to enter the programme under General Entry Requirements, an applicant must be able to present evidence that they have met the following requirements: 

1. Be over the age of 18, AND gained ONE or more of the following: 

2. NCEA Level 3, OR 

3. A New Zealand Certificate at level 4 or above, OR 

4. Be over the age of 21. 

Special Entry Requirements 

To be eligible to enter the programme under a Special Entry Requirement, the applicant must be able to demonstrate the following requirements: 

1. Be over the age of 16, AND 

2. Completed NCEA Level 2, OR 

3. A New Zealand Certificate at level 3 or above, AND 

4. Demonstrate an interest and desire to enter a marketing career, AND 

5. Demonstrate a commitment to completing the programme. 

All Special Entry Applications will be considered for approval by the Academic Board or their delegated reviewee. 

English Language Entry Requirements 

To be eligible to enter the programme, an applicant must be able to present evidence that they meet one or more of the following English Language Entry Requirements 

1. English is your first language, OR 

2. Te reo Māori is your first language and English is your second language; OR 

3. Successfully completed 3 years secondary education when English was the primary language of delivery; OR 

4. Successfully completed an NZQA level 3 study, or equivalent, in any programme when English was the primary language of delivery: OR 

5. Successfully attained an IELTS score of 5.5 with no band below 5.0 or an equivalent test. 

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 Academic, all applicants must meet the following requirements:  

a) Be a speaker of English as an additional language; and
 
b) Hold a NZCEL Applied Level 3 [3667] or the NZCEL General Level 4) [1882]) qualification; or 
 
c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and
 
d) Be of a minimum age of 16 years or older; and
 
e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment; OR Have a student visa

Course Content

CREDITS 15
    |    LEVEL 4

(410) Authentic Content Creation with Shawn

This foundational course serves as an introduction to content creation, exploring current trends while emphasizing the importance of culture and accessibility in your work. Students will learn how to integrate cultural elements into their content and develop their creativity, with strategies for staying inspired. We’ll cover essential design principles, including colour theory, form, and proportion, examining how these aspects influence a brand’s messaging. Additionally, students will explore user-generated content, community management, and copywriting, along with a comprehensive overview of social media platforms. This course provides a solid foundation for students as they progress through the rest of the program.

CREDITS 15
    |    LEVEL 4

(411) Digital Design for Social Media with Janelle

Shape your design skills and understanding of branding as well as maintaining consistency across platforms – focusing on trends, formats, and audience engagement. We cover essential elements like color theory, typography, and imagery, and teach students how to become proficient in Photoshop. You’ll become familiar with principles of design and explore the social, political, economic, and cultural implications of creative work, as well as develop an understanding on intellectual property and copyright – particularly around content created with AI.

CREDITS 15
    |    LEVEL 5

(510) Video Production For Social Media with Shay

This class covers the entire video production process, from scripting and filming to post-production, using the latest tools and techniques to create compelling video content. Students will learn about storytelling, visual aesthetics, and sound design, along with practical skills in storyboarding, lighting, editing (using Premiere Pro), adding music and sound effects, and incorporating graphics.

 

CREDITS 15
    |    LEVEL 5

(511) Live Content Creation with Shay

Explore the world of live streaming and podcasting, as well as learn how to plan engaging broadcasts and connect with your audience in real-time. You’ll learn how to pitch ideas to clients and gain hands-on experience with the technical aspects of production, like lighting and camera setup. Learn how to manage both scripted and unscripted content, create effective presentations and set up a functional recording space.

CREDITS 15
    |    LEVEL 5

(512) Social Media Future Technology with Alla

Ever been told you’re not allowed to use AI for an assignment? You SHOULD be using it in this class! Our main focus here is to provide students with the skills to utilise AI for any aspect of their digital marketing journey. You’ll learn how to work with AI tools, (primarily ChatGPT and Claude), to streamline content creation, audience analysis, and campaign management. Key topics include machine learning, large language models, and the principles of effective prompt writing. We’ll also explore generative AI, assistive AI, and the importance of understanding AI bias, along with techniques for AI image generation and audience targeting. Additionally, you’ll gain insights into the differences between AI and automation, learn how to use API keys, and discover effective ways to leverage AI for job searches and interview preparation!

CREDITS 15
    |    LEVEL 5

(513) Paid Social Media Advertising with Shawn

This class equips students with the essential skills to create successful marketing campaigns. Explore paid media strategies, including how to set up, manage, and optimize ads across platforms like Facebook, Instagram, and LinkedIn.Students will develop their own campaign from scratch, covering goal setting, budgeting, content creation, campaign reporting, and paid advertising strategies. The class also covers affiliate and influencer marketing, teaching students how to engage communities and build brand loyalty.

CREDITS 15
    |    LEVEL 5

(514) Presenting Social Media Data with Tyler

Numbers might seem daunting to some, but there’s nothing to worry about! In this class, you’ll gain a solid understanding of how to track performance and interpret analytics to make data-driven decisions (it’s easier than it sounds)! We’ll investigate different types of key social media metrics, such as reach, impressions, and engagement, and explore data visualization techniques to present this information effectively and aesthetically, using tools like Canva, Excel, PowerPoint, and Illustrator. Students will learn to create various infographic styles and design elements while familiarising themselves with typical data collection methods. Additionally, we’ll examine future technologies for data analysis and discover trends to help inform and improve your strategy. The course will also cover foundational aspects of paid media, including campaign performance, return on investment, and optimisation strategies.

CREDITS 15
    |    LEVEL 6

(610) Industry Project with Matt.

In this class, you’ll showcase your skills by compiling a final portfolio that highlights your best work. You’ll engage in an industry project that simulates real-world marketing tasks, collaborating with an existing business to identify areas for improvement in their strategy. You will build a comprehensive campaign from start to finish (guided by course blueprints and tutor checklists). You’ll work with your chosen business to define their target market, develop buyer personas, and enhance their content marketing. This hands-on experience will allow you to demonstrate your abilities and complete your portfolio – ready to make a strong impression as a top candidate in a competitive job market.

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Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

Thanks for your interest in studying digital marketing with NZIE. Drop us your details, and we’ll be in touch soon!​

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