CREDITS 15    |    LEVEL 5

Digital Marketing Practice and Design

This course introduces learners to the core concepts of digital marketing and design thinking. You’ll explore how businesses use digital tools and platforms to connect with audiences across a range of channels such as Social Media, Email Marketing etc.  Through practical exercises, you’ll apply design thinking principles to identify marketing problems and you’ll begin creating your first marketing assets. that align with business goals. By the end, you’ll have a strong foundation to build more advanced digital marketing and design skills.

CREDITS 15    |    LEVEL 6

AI and Automation for Digital Marketing

This course explores how artificial intelligence and automation are transforming marketing practice. You’ll design automated workflows, build AI-driven campaigns, and learn how to use tools that personalise customer experiences and optimise performance. You’ll also examine the ethical use of AI in marketing and how to balance automation with human creativity. By applying design thinking frameworks, you’ll produce AI-enabled digital assets and processes that meet real-world marketing needs.

CREDITS 15    |    LEVEL 6

Digital Marketing Strategy

This course focuses on the development of strategy in Digital Marketing. You’ll learn how to research audiences, analyse data, and build strategies that align with business goals. Using design thinking, you’ll plan campaigns across multiple channels and develop frameworks for testing, reporting, and optimisation. You’ll also explore AI-driven insights, budgeting, and performance analytics to guide decision-making. By the end, you’ll have the confidence to design and implement effective, data-led marketing strategies.

CREDITS 30    |    LEVEL 6

Digital Marketing Asset Development

This course takes you from concept to creation by developing a full suite of digital marketing assets. You’ll design content for websites, ads, and social media platforms while applying principles of UX/UI, branding, and storytelling. You’ll use both creative and analytical tools, including AI-assisted platforms, to prototype, test, and refine your work. The course emphasises professional standards in design, project management, and collaboration, ensuring each asset serves a clear marketing purpose.

CREDITS 30    |    LEVEL 6

Digital Marketing Capstone Project

In this final course, you’ll bring together everything you’ve learned to design and deliver a complete digital marketing campaign. Working independently or with a real business, you’ll manage a full project from research and strategy through to execution and presentation. You’ll apply digital technologies, creativity, and data analysis to solve a complex marketing challenge. The project concludes with an industry presentation and provides the opportunity to build a professional portfolio for employment or freelance work.