Digital Marketing Blog

The development of AI technology has revolutionised the way we interact with machines. One of the fascinating applications of this technology is the use of AI chatbots, which can converse with people naturally without requiring human intervention. ChatGPT, a large language model trained by OpenAI, has significantly impacted the digital marketing industry. This blog post […]

Digital marketing is an ever-changing field that requires constant adaptation to stay ahead of the curve. As technology continues to evolve, so do the strategies used by marketers to reach and engage with their target audiences. We look at 4 digital marketing trends we’re likely to see shaping the industry in 2023.  1. Personalised Content

We don’t have to tell you that TikTok is the number 1 entertainment app globally, influencing other social media sites to catch up to its highly addictive short-form video format.   Users spend, on average, a massive 95 minutes per day (over 1.5 hours) on TikTok. With over 1 billion users – that’s a lot of advertising potential!   

Are you using LinkedIn yet? I’m not asking ‘Are you on LinkedIn?’, with a profile that lists your first job at Subway 15 years ago.   I mean are you using LinkedIn? That is; posting, building connections, and adding to the conversation.   No? Well, here are 5 reasons why you should be active on LinkedIn.    1.

2023 has started with a bang for NZIE. NZIE gained a Category One status from NZQA (New Zealand Qualifications Authority), meaning that we are a Category One digital marketing school. Every 4 years, NZQA schedules an External Evaluation and Review (EER). This assesses education providers on their level of Education Performance and Self-Assessment. As a

Geni McCallum is an illustrator, photographer, graphic designer, writer, producer, podcaster and marketing consultant with over thirteen years of marketing and content creation experience in various industries. Self-described as “a creative who thrives on challenges in many different mediums.” Geni likes to work for companies with great purpose, who have interesting stories to tell.  Check

Alison (Langley) Weir-Smith is a Website Pro. She’s the current tutor for Introduction to WordPress and E-Commerce in our Diploma in Digital Marketing. She has experience as a Website Developer, SEO Consultant and Project Manager to name a few. Check out the interview below to learn a bit more about our Digital Marketing tutor.  What is

Juliette Moore is the Director of Fulfilment at Harper Digital. Alongside her husband and business partner, Matt Moore, (and their very cute bunny rabbit mascot) she’s been working with New Zealand and Australian businesses of all shapes and sizes for over 12 years.   As a director at Harper Digital, her objective is to make small