Digital Marketing Blog

Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor or agency. But like any plan, there’s no real point to it, unless you are continuously measuring it against your desired outcomes. That’s why your strategy should include a series of marketing metrics that you […]

A webinar is an amalgamation of the word’s ‘web’ and ‘seminar’. It refers to an online presentation over the Internet using webinar software. Participants can generally join from anywhere in the world. Many organisations use webinars to educate, inform, and promote their products and services. They’re often conducted live and can be an effective tool

Do the blogs and social media posts you create follow a plan that makes sense for your business and drives things forward? Or do you find yourself posting in an ad hoc way, with bursts of content (some relevant, some totally random) some weeks and then nothing for months on end? Perhaps you aren’t utilising

If you’re relying on social media for your marketing, then you’re missing a huge opportunity. It’s amazing how many businesses aren’t building an email list and taking advantage of email. If done well, email marketing is a direct opportunity to communicate with an audience who once engaged with your product or service. If you’re not

Congratulations you’ve set up your digital marketing business. Now you just need some clients!  There are a few ways you can get clients as you begin your business. You can try online job sites, listing yourself on work directories, cold pitching, or warm pitching through networking.  However, if you find them you need to make sure

Artificial Intelligence (AI) has raised concerns among many, because of its potential impact on jobs, lack of regulation, and ethics. I must admit, as a copy and content writer, when AI dropped, I was deeply concerned about what it meant for my career. It didn’t help that several colleagues compared my role as a copywriter

Marketing is about exchange. In a general sense, commercial marketing is straightforward. For example, I will give you $2 and you will give me a chocolate bar. However, marketing for behavioural change is a more complex task. How do you convince someone that if they exercise for 30 minutes a day, they will reduce their

One of the coolest parts of working in digital marketing is the fact that the sector is always evolving and there’s always something new to get excited about. Let’s take a look at some of the emerging digital marketing trends and how you can work them into your own marketing strategies. Audio marketing Audio marketing

Thinking about setting up your own digital marketing business? Leeann Bassett from Face Up Now says “surround yourself with experienced people.” Running your own digital marketing business can be both exciting and challenging. We spoke to Leeann about her personal experience and gathered some useful tips and insights for anyone embarking on their own business

When you’ve crafted an amazing blog post or gathered compelling data for an infographic, you want to maximise its reach. One effective strategy is to adapt and share your content across various platforms and channels. In this blog, we’ll take a look at what repurposing content means and how you can do it for maximum