1.1 Introduction

Hi, I’m Matt Wort. I’ve been an industry professional working within social media for the last seven years. Through that time, I’ve been lucky enough to get a wealth of experience using paid advertising. The most common platform I’ve used in the past has been Meta Business Suite. I’m here to walk you through the different ad formats you’ll be using, how to target those ads for the greatest impact, all the way to what creative you should be using, and how to properly analyze the results of those campaigns.