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digital marketing

6 steps on how to start your online business

Have you ever thought of starting a business online but just weren’t quite sure where to start? I know I have, and I’m sure you have to, otherwise you probably wouldn’t be reading an article on how start one right now… Its a daunting thought not knowing where to start, but I’ve
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8 reasons why you should start an online business

by Nasreen Shaikh | 17 Oct 2017 With majority of people making their purchases online, its not hard to see why starting an online business would be a great venture. In my case, I make about 80% of my purchases online rather than from a physical store. Mainly because its
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Social media marketing 2

Getting Your Business Started In Social Media Marketing

by James Anderson | 3 Oct 2017 These days, social media is a daily staple for many or maybe even most of us. While most of us use it socially and for recreation, social media platforms are also buzzing with marketing activity. Social media is relatively diverse in nature, with
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Business class

Minding your business

 by James Anderson | 21 Sept 2017 Whether you are looking at managing your very own business, or are looking for a job in the business industry, the Business Management Program at NZIE has something for you. Learning business is so much more than being taught how an organisation
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inbound marketing

The four steps to effective Inbound Marketing

 by James Anderson | 31 Aug 2017 What is Inbound Marketing? Inbound Marketing, or Content Marketing as it is also known, contrasts with traditional marketing methods in that it is focused on earning an audience instead of interrupting them. This is done by creating content which
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fundamentals of SEO

7 fundamentals to help you succeed with SEO

 by James Anderson | 26 Aug 2017 What is SEO? SEO stands for Search Engine Optimisation. The practice of SEO is therefore to optimise one’s website to be as appealing as possible to search engines, like Google. This is very important because as everyone knows, the internet is
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Digital Marketing student testimonial

Why did I study Digital Marketing?

 by James Anderson | 20 Aug 2017 When I finished my Bachelor of Arts in English and Politics several years ago, I had to ask myself a fairly serious questions: What next? I quickly worked out that my abilities lay in the communications and marketing industries, but the more I
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Learning Digital Marketing

Why Teach and Learn Digital Marketing

by Ronny Hossain | 20 June 2017 Digital marketing makes a vast difference as to how far industries and businesses are able to grow. It plays a significant role when it comes to brand establishment and influence of businesses across all industries. Digital marketing is essential
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Digital marketing

10 ways Digital Marketing is helping New Zealand businesses

by Ronny Hossain | 20 June 2017 The use of technology for marketing purposes is known as digital marketing. Many brands use this as a medium for marketing their products on the internet. For the past twenty years, marketing strategy has changed significantly, for now it uses
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Social media marketing

The Dark Art of Social Media Marketing

by Vicki Jeffels | 13 June 2017   Are you afraid of the dark? Many marketers, even social media marketers are. I don’t blame you at all, we all fear the unknown, but the wise amongst us will rise above our apprehension and embrace it, ideally as soon as possible, because
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